The UAE’s leading insurance company, Daman, has partnered with social impact agency, INTERACT, to introduce a movement inspiring the community to keep physically active together while apart.

Daman Heroes launched in 2019, with volunteers encouraging their local communities to get active through friendly, sociable fitness groups. By January 2020 the volunteers, known as ‘Heroes’, had encouraged over 5000 people to get active every week.

Due to COVID-19 and social distancing measures, Daman Heroes has been restyled into a fun, exciting online programme to change the way people view exercise.

The Heroes, who are all UAE citizens and residents, continue to lead the sessions and share their love for physical activity with people across the country.

Daman Heroes workout videos are 20 minutes or less and available for all levels of ability.

The variety of sessions range from Zumba and HIIT to functional training and circuits, with videos in English and Arabic.  Additionally, family fitness workouts and yoga sessions have been introduced to bring family members together and enhance mindfulness.

About Daman

Daman, is the UAE’s leading health insurance specialist and since 2006 has been striving to make the UAE a healthier, happier community.

Daman believes everyone can live a healthy lifestyle, young or old. They do not only insure your health, but help you ensure it. Daman support the community through numerous initiatives that have helped people of the UAE to get active, and therefore healthier.



INTERACT started out in 2014 with a vision to build a healthier and more active generation.

INTERACT is a social impact agency, embedding healthy activity into society through strategic initiatives and bespoke programmes across the Middle East.

Areas of focus include physical activity, mental well-being, healthy eating, social impact and behavioural change.


Apparel Partner – Go Sport

Aligned with Daman Heroes, Go Sport have a strong mission to support and encourage sports participation – allowing everyone regardless of age and ability to adopt an active lifestyle by offering the right product to suit individual needs.

GO Sport brings the best multi-brand sporting goods experience to the market place from all of the major and local sports brands. In store, the team pride themselves on giving the best unbiased advice, to understand the ambition and goals of the person and ensure they leave our stores equipped with the most suitable product.

In addition, Go Sport offer a wide range of personalized services including gait analysis, racquet stringing, bike servicing and shirt printing.

Our flagship store in Mall of the Emirates in Dubai which features a 12m volcano shaped climbing wall, a basketball trial zone and various digital applications which make for a memorable, fun and interactive experience.

GO Sport stores in the UAE include: Mall of Emirates, Dubai Mall, Dubai Outlet Mall, Abu Dhabi Mall, YAS Mall.